Web Analytics and Conversion Rate Optimization : Honeypot Marketing

SEO Services - Internet Marketing

The Importance of Analyzing Your Website

Analyzing your website on a regular basis is critical to your online success. Our site analysis reports will ensure that you are never stranding your customers, losing traffic or jeopardizing your search engine ranking positions.

We strongly suggest integrating a site analysis into your marketing and design mix on a monthly basis. This is an extremely important and often overlooked part of the internet marketing formula for success.

What is a Site Analysis Report?

Our site analysis report is a focused report which will objectively look at the performance of your website. Each and every analysis is also followed by recommendations which can be implemented immediately.

The Site Analysis report is divided into two major sections - Analysis and Recommendations.

The Analysis Section is designed to answer the following:

Internal and External Linking Properties
• Do the pages and sections on your site link together correctly so we are not stranding web visitors?
• Is the navigation intuitive?
• Is every link on the site leading to a specific goal we want the visitor to achieve?

Content Properties
• Is the content on your site focused towards your product, service or offering?
• Is the content useful, organized, easily accessible and easy for your customers to share with others?
• What are the terms you would use to describe and/or sell your product. Is your content reinforcing those terms?

User Path Analysis
• What are the drop off points on the site where we are losing potential customers?
• Where do web visitors enter the site? Are we creating a breadcrumb trail to lead customers through the website?
• How do visitors move through the website? Are we maximizing the opportunity of their visit?

Technical Site Properties
• Is the website following best practices for technical implementation?
• Is the site setup optimally to ensure it’s business performance?
• Is the site optimized for ranking in the Search Engines?

After all that, then what?
Given the results of our analysis we will then propose changes, fixes, additions to your current website. The recommendations are broken into specific sections for clarity.

Immediate Recommendations
• What can we do today to correct any flaws or to optimize the site performance?

Strategic Recommendations
• Some items revealed through the Analysis are not small changes. If we require new strategic approaches we’ll outline them here for further discussion.

Search Marketing Recommendations
• What changes can be made to optimize the search engine ranking performance of your website?

Viral Marketing Recommendations
• What areas can be improved which will help the online community spread the word about how great your product really is?

Link Recommendations
• Are sites linking into us in the best ways possible?
• Do we have bad neighbors who are sending us faulty or spam based traffic?

All of our recommendations are items which are fully actionable; we won’t wow you with big terms and useless acronyms. We’ll give you great advice that will lead to great results!

Site Analysis Report Levels

Basic Report
Basic reports are great for small sites, small and/or part time businesses. This is the best way to start the process of optimizing your website. You’ll walk away with real action items you can implement immediately with immediate results.

Intermediate Report
You have the answers to some of the questions listed above but results are slow and sometimes nonexistent. Your internet marketing strategy is delivering mixed and unpredictable results. Together we’ll pull everything together into an ongoing plan which will produce positive strategic results.

Advanced Report
Your site needs advanced analysis, we need to dig deeply into the entire site to increase conversion and sales rates by percents at a time. Through a rigorous and ongoing analysis we will come up with a strategic plan which will maintain the focus on increased conversion rates and traffic generation.

Home | Our Mission | Our Services | View Portfolio | Contact Us

Honeypot Marketing is a Vancouver Internet Marketing Firm based in British Columbia with offices in Waterloo, Ontario. With over 10 years of technical and marketing experience our seo services, viral marketing programs, web site usability and conversion rate optimization programs wil ensure that your website profitability and ecommerce solutions are performing with the highest possible conversion rates. Founded in 2002 Honeypot Marketing continues to create and innovative the most effective strategic Internet Marketing programs available.