What is Viral Marketing?

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The following terms have been used to describe Viral Marketing Programs:

•  Word of Mouth
•  Creating a buzz
•  Leveraging the Media
•  Leveraging blogs and social networks like MySpace and Facebook
•  Network Marketing

Every Viral Marketing Strategy needs to have a goal without pushing too hard on the end user.

We all know we are being marketed to constantly.

The question is what marketing pieces are going to entertain, inform or amuse us enough to pass it on to our friends and associates?

In a similar fashion to Search Marketing, Viral programs also follow a series of rules or steps that will help create a consistent and planned approach to your Marketing programs. As we develop your strategy and plans we do not need to integrate every one of the items listed below, we work with you to ensure an effective, consistent and strong series of ongoing viral campaigns.

The basic fact is this: we all know we are being marketed to constantly.

The question is what marketing pieces are going to entertain, inform or amuse us enough to pass it on to our friends and associates?

In a similar fashion to Search Marketing, Viral programs also follow a series of rules or steps that will help create a consistent and planned approach to your Marketing programs. As we develop your strategy and plans we do not need to integrate every one of the items listed below, we will customize the viral programs for your benefit:

1. Give away of products, services, or white papers. Information which would be useful to your potential customers, the sale is the exchange, consider it your olive branch of trust.

2. Provide for effortless sharing with others. Integrating sharing tools such as sharing via Email, Instant Messenger, Facebook, YouTube, Digg or any number of other sites is critical. It has to be a simple and unobtrusive as possible.

3. Scales easily from the personal level all the way to the masses. Making sure that your materials can handle the potential massive response your Viral Marketing program can achieve.

4. Amuse, Entertain, Inform. You can do this indirectly through humour, shock value or highly informative content. Remember the first person to see the program may not be directly your target customer but the numbers will ensure that they are connected to someone who will find value and be a potential direct customer.

5. Utilize existing sharing or social networks. Piggy backing your content on top of the massive volumes traffic that MySpace, YouTube, Google News, Facebook, Digg and others generate will ensure that the maximum number of people are exposed to your message

6. Speak to your customers in their language, not at them in “Marketing Speak”. Treating your customer as an equal and with respect will create a two way level of communication which is invaluable.

As we work with you to create a viral marketing strategy we will ensure that they complement your overall Internet Marketing efforts.

Due to the highly customized nature of Viral Programs please contact us for a free consultation today.