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What is Conversion Optimization?

Seemingly a very dry process, conversion optimization is one of the most critically important processes you can undertake for your online business.

By measuring how your customer moves through the acquisition areas of your site (landing pages, registration pages, shopping carts, etc) and scientifically testing various combinations through A/B Split and Multivariate Testing we can find the optimal performance combinations that will increase your sales performance

Through constant measurement and analysis of your successful sales completion process we can work with you to increase your business exponentially.


There are a number of combinations of the following criteria will be tested as it specifically applies to your business:

  1. Identifying Website Sales Points – we are experts at finding the most effective spots on your website where sales and registrations may occur. Once these points are identified we will maximize their effectiveness.

  2. Landing Page Design – Landing pages are designed to be one of the first pages your visitors see on your website, they’ll visit through search engines or advertising. There are specific types of landing pages which we will test for optimal effectiveness. A strong landing page can increase your ROI by hundreds of percent.

  3. Calls to Action – Is the language on your website driving people away, or worse still, confusing them? Simple and small changes to the language used on your website can have a staggering effect on your ability to sell your products and services. We will test various calls to action and messages to ensure the highest possible return.

  4. Sales Funnel and Registration Testing – Your registration or sales purchase process can be the single biggest point of constant improvement and ongoing attention. We will test the pre, mid and post sales funnel process to maximize every single visit.

  5. Internal Linking and Design – through our year of experience we will provide you with incredibly effective internal linking and design that will ensure your customers are never stranded on page where they might be tempted to exit the website.

Our conversion optimization programs begin with a minimum 6 month engagement to ensure effectiveness. In the program you will receive:

• Initial phase audit reports
• Current conversion data
• Web Analytics funnel reports which target identified sales paths highlighting conversion rates and performance shifts
• Weekly updates
• Monthly results for landing page and sales point testing programs
In order to best serve your needs we provide a free consultation and conversion overview of your website. Contact us today to arrange your personalized quote and free site analysis brief.

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Honeypot Marketing is a Vancouver Internet Marketing Firm based in British Columbia with offices in Waterloo, Ontario. With over 10 years of technical and marketing experience our seo services, viral marketing programs, web site usability and conversion rate optimization programs wil ensure that your website profitability and ecommerce solutions are performing with the highest possible conversion rates. Founded in 2002 Honeypot Marketing continues to create and innovative the most effective strategic Internet Marketing programs available.