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The Ten Steps to Internet
Marketing Success
Step One :
The Analysis
Through an exhaustive SEO analysis we will create an initial
starting point for your custom SEO strategic and tactical plan.
The analysis will go through every major point of search
criteria.
Step Two: Key Phrase Analysis
In this step we will work with you to determine the terms and
phrases used to describe your products, business, services and
offerings. The key phrase analysis is an extremely important
part of the SEO process, there are literally thousands of terms
and phrases your customers may use to find you.
Step Three:
Key Performance Indicators
Working together we will define key goals for each part of your
website. Do we want the customer to complete a purchase? Refer a
friend? Download a file? Give their contact information?
Step Four:
Strategic and Tactical Plan
After the analysis and research is complete we will compose both
a strategic (high level) plan and a tactical (low level) plan.
The strategic plan will be our blueprint for optimization
success.
Step Five: Technical Implementation
Site structures, design, technical elements will all be
considered, recommendations made and projects implemented. This
is the “foundation of the house” – everything else we do will be
built on top of the technical portions of your website.
Step Six: Content Implementation
Content sells. Speak to your customers, give them value through
content and you’ve begun a relationship which will last a very
long and result in increased profits. In this phase we’ll ensure
that your content is indexed, that calls to action and offers
are being made to your web visitors in all content points within
their visit.
Step Seven: Linking Structure
Implementation
The way your website links internally (to itself) is just as
important as who links to you, how they link to you and where
they link to within your website. At this stage we will go
through every part of this process and ensure an optimal linking
structure focused on business metrics and performance
indicators.
Step Eight: Web Analytics and
Measurement Implementation
Now we’ve made all the changes, it’s time to implement
measurement tactics and testing strategies. Constant monitoring,
measurement and revisions based on analytics information will
ensure that your investment in internet marketing is constantly
performing.
Step Nine: Goal and Milestone Progress
We will create realistic milestones and goals every 3 months.
Our review will track our progress towards achieving our goals,
identifying new milestones and always pushing the boundaries of
our previous success.
Step Ten: Strategic and Tactical Updates
Strategic and tactical plans are living documents. As your
business changes so to should our Internet Marketing plan, at
this point in the SEO process we will revise our previous plan
to ensure that your marketing strategy is in line with your
business strategy. |
