Paid Advertising Management

In the grand scheme of things you need to have blended approach to online revenue generation.

We not only specialized in Organic Solutions such as SEO, Social Media Marketing and Viral Marketing we also have years of experience in the creation of paid advertising programs.

As we refine the requirements for your marketing strategy we will design a plan which will take the following factors into account:

1. Your Cost Per Acquisition of a customer.
2. Calculating the Return on Investment per campaign.
3. Calculating the Average Lifetime Net Value of each Customer.

From this information we will create campaigns for your site, work out placements with advertisers and drive qualified, high quality customers into your site. No matter how big or how small your site is Honeypot marketing has an advertising solution for you.

The Ten Steps to Internet Marketing Success

Step One : The Analysis
Through an exhaustive SEO analysis we will create an initial starting point for your custom SEO strategic and tactical plan. The analysis will go through every major point of search criteria.

Step Two: Key Phrase Analysis
In this step we will work with you to determine the terms and phrases used to describe your products, business, services and offerings. The key phrase analysis is an extremely important part of the SEO process, there are literally thousands of terms and phrases your customers may use to find you.

Step Three: Key Performance Indicators
Working together we will define key goals for each part of your website. Do we want the customer to complete a purchase? Refer a friend? Download a file? Give their contact information?

Step Four: Strategic and Tactical Plan
After the analysis and research is complete we will compose both a strategic (high level) plan and a tactical (low level) plan. The strategic plan will be our blueprint for optimization success.

Step Five: Technical Implementation
Site structures, design, technical elements will all be considered, recommendations made and projects implemented. This is the “foundation of the house” – everything else we do will be built on top of the technical portions of your website.

Step Six: Content Implementation
Content sells. Speak to your customers, give them value through content and you’ve begun a relationship which will last a very long and result in increased profits. In this phase we’ll ensure that your content is indexed, that calls to action and offers are being made to your web visitors in all content points within their visit.

Step Seven: Linking Structure Implementation
The way your website links internally (to itself) is just as important as who links to you, how they link to you and where they link to within your website. At this stage we will go through every part of this process and ensure an optimal linking structure focused on business metrics and performance indicators.

Step Eight: Web Analytics and Measurement Implementation
Now we’ve made all the changes, it’s time to implement measurement tactics and testing strategies. Constant monitoring, measurement and revisions based on analytics information will ensure that your investment in internet marketing is constantly performing.

Step Nine: Goal and Milestone Progress
We will create realistic milestones and goals every 3 months. Our review will track our progress towards achieving our goals, identifying new milestones and always pushing the boundaries of our previous success.

Step Ten: Strategic and Tactical Updates
Strategic and tactical plans are living documents. As your business changes so to should our Internet Marketing plan, at this point in the SEO process we will revise our previous plan to ensure that your marketing strategy is in line with your business strategy.